Digital marketing is a service in which online promotion for the company is done to increase its visibility and ROI. It uses means like social media, email or online engines to promote products or services to target audiences for the company.
2. Does digital marketing have types?
Yes, there is variety in digital marketing. It includes SEO, SEM, content marketing, social media marketing, email marketing, affiliate marketing, and influencer marketing.
3. What do you understand from SEO?
SEO is short for Search Engine Optimisation. It improves the visibility of our brand or company’s website on search engines. It helps the company to improve traffic and views.
4. Are SEO and SEM different?
SEO is search engine optimization, and it focuses on keywords and backlinks to generate search results. Search engine marketing, or SEM, includes paid advertising for the brand.
5. How do you measure digital marketing success?
We can measure our success by tracking KPIS like traffic, conversions, click-through rate, return on ad spend, and engagement metrics.
6. What tools do you use for digital marketing?
Common tools we can use for digital marketing include Google Analytics, Google Ads, SEMrush, Ahrefs, Mailchimp, HubSpot, and Meta Ads Manager.
7. How does content marketing support SEO?
Content marketing is essential for SEO. It helps by providing high-quality content with targeted keywords that helps search engines find our site, improve rankings and organic traffic.
8. What is remarketing?
Remarketing is used to target our previous users of our site. It can work by showing them relevant ads to motivate return visits or conversions.
9. What makes a social media campaign successful?
Social media campaigns that have clear goals, a targeted audience, engaging content, set branding, and performance analysis are successful.
10. What is CTR, and how is it calculated?
Click Through Rate = Clicks / Impressions × 100. This formula helps to measure how often people click on an ad after seeing it.
